the effect of branding on marketing productivity on brasserie du Cameroun

ABSTRACT

This study sought to determine the effect of branding on marketing productivity of locally made products with Brasserie Du Cameroun as the focal point of study. A descriptive research was conducted and a purposive sampling technique was used to select thirty (30) Consumers of the company product. The instrument for the study was the questionnaire. Data collected were analyzed by the use of descriptive statistics-frequency and simple percentages, ANOVA analysis and SPSS analysis. The finding of the study revealed that the firm under study adopted the manufacture brand name for its products that it branded its product to serve as basis for productivity. Furthermore, it revealed that effective branding increase the marketing productivity of the product and it’s increase the profitability. The research recommended that companies need to have good brand for their products by employing brands managers, and that marketing strategies should be engaged in increasing branding decisions. Also, it was recommended that more funds and time should be devoted by the company to brand their products.